Experience the world of K-Beauty in Seoul

In addition to the popularity of K-dramas and K-pop in attracting tourists, K-Beauty has a dedicated and passionate fan base of its own.

Seoul's K-Beauty scene isn't just about cosmetics; it's a significant cultural phenomenon. It combines modern innovation with traditional beauty practices, offers immersive shopping adventures, features creative products, and more. As a result, Seoul has solidified its position as a hub for all things related to beauty.

When you visit Seoul, you can enjoy the K-Beauty scene without spending too much. Here are some affordable recommendations to make the most of your trip:

Amore Seongsu

© VisitKorea

Have you heard of the brands Sulwhasoo, Innisfree, Etude, Laneige, and Hera? These brands are owned by Amorepacific. They have a flagship store in Seongsu area called Amore Seongsu. There, you will get to experience not only these brands but all the companies under Amorepacific. You will get to experience all their products and they will also offer teaching services provided by makeup professional artists. You can try all of the products under Amore and there are options for you to create a personalized lip or foundation product. 

You can learn more about their flagship store here. If you wish to go to the dedicated flagship stores of Laneige, Etude, and alike, there will be more information on their website. 

Personal Color Analysis

© VisitKorea

Personal color analysis is a huge thing in Korea. You may have seen Korean celebrities documenting their experience of the said activity. This K-beauty activity will help you find the colors that match you in terms of makeup, clothing, hair, and more. According to the analysis, if you’ve finally got your match, your look and vibe will be brighter and better. 

If you want a detailed personal color analysis, the price ranges from $150 to $300. Don’t worry! You can still do it without breaking the bank. A beauty experience center in Myeongdong called Beauty Play offers free color analysis with their machine. What’s even better is you do not need to make a reservation. You can just walk in and find the best color that suits you.

Address: 3F, 73 Myeongdong-gil, Jung-gu, Seoul

Find more information here.

K-Beauty Shopping

© VisitKorea

Seoul is a haven for affordable yet effective beauty products. Millions of products can help you with all your skin, hair, nails, and other beauty-related concerns. There are tons of Sephora-like shops in Seoul such as Olive Young, Chicor, Aritaum, LOHBS, and the individual stores of your favorite brands. 

We recommend Olive Young the most because they have a lot of deals like 1+1, mini-size freebies, and other bundles. They also show the best sellers in each beauty concern so you’ll be guided on which products are worth buying. There are plenty of Olive Young stores around Seoul. 

Another tip is to go to Myeongdong to window shop at these K-beauty stores. Yes, you can just window shop and you’ll be able to get products. In Myeongdong, the sellers usually invite you to enter their stores by luring with their free products. You can surely take these products but don’t forget to stroll the store first and you might also find something you like.

Skincare Procedures

© Ppeum Clinic

If you want to try skincare procedures such as face lifting, botox, whitening, lasers, and more, we recommend PPEUM Korean Beauty Clinic. Tons of beauty clinics in Seoul also offer affordable prices but what’s good about PPEUM is they have a lot of branches all over Seoul. You can go to the tourist spots such as Myeongdong, Gangnam, or Hongdae. 

Unlike in other countries, skincare procedures in Korea are fairly cheap. For example, if you want to avail of a simple botox, it will only cost you less than $20. 

You can learn more about their services here

Among the recommendations listed, which K-Beauty experience would you like to try the most?


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